https://www.mercadobitcoin.com.br/nft
Mercado Bitcoin is the largest crypto exchange in LATAM, we want to explore the NFT market.
We created an NFT Marketplace that's easier for the new crypto users where the user can use BRL to buy the NFTs.
Understand the adherence of our customers, bring new customers, and open a new revenue channel.
I was the only designer, and I have worked with PM, the Business team, and Devs to create this solution and was fully responsible for experience, interaction, and interface.
I was handed confused documentation with a lot of information, I talked with all the stakeholders to understand and organize that information in a Notion document.
The first documentation
A total of 2,160 responses, 33% of those interested, were organically captured through a form within the landing page of the NFT campaign, where 6,500 people posted their email to receive information and soon after asked to answer a survey (the survey was also sent via email to those who put their email on the landing page)
This is a research with 95% of confidence with a 2% error margin
One data that surprised me was the number of people aged 31 to 50 years, along with the number of people over 50 who have an interest in NFT, this shows that the NFT market is not restricted to smaller age groups.
